There is no getting around it. Social networking is everywhere. It is virtually impossible to market your business without utilizing social networking portals like Facebook and Twitter.

One of the perks of advertising on social networks is the sense of informality it provides. You can converse with your customers and potential customers in a conversational setting. This can bring a feeling of camaraderie between the customers and your company. People will leave the discussion thinking that you really get them and care about them.

The informal setting also brings a new set of problems. It is possible to be too informal. As a professional you should always avoid using text speak and internet slang. Customers want to feel a kinship with you but they still want to know that you know what you are talking about. Using bad grammar and improper punctuation will make a customer wonder about the quality of service or product you provide.

Would you be comfortable giving your business to a company that responds to your Facebook posts with “Thanx 4 UR BuziNess!!”