Game Design Is Hard
 

Strategic Design Network, Inc. was formed early 2009.  Initial concepts had SDN revolutionizing the industry just weeks after initial conception.  How hard can this be..right?  It’s a game.  You come up with a great idea, write it down on a napkin, spin it around in your head for a few days, then get to work coding the next best thing to hit the market.  So here we go.  Man we have got A LOT of ideas floating around.  Well let’s start with basic research what is popular. So we log into our FaceBook accounts and begin the browsing.  Well let’s see I can have my mafia try to take over, or I can try to walk the cat walk better than anyone else, or I can try to organize the best darn sorority function out there,  all of course depending on how much energy I have any how many of my friends will play this game with me.  What else is out there…well I can have a farm or 12.  Daily I go in I harvest, I sell, I plow, I plant.  Now this is rewarding!  There has got to be something better than this out there.  Then I stumble upon this.  EUREKA.  For sure this is how other people are coming up with all of their brilliantly original ideas.  I have just hit the proverbial jackpot of ideas.

I spent hours a day clicking this button until the idea hit me that was perfect! I took everything I knew about game design, game mechanic, user experience and I rolled it all up into a nice document.  We sat around at coffee houses and kitchen tables and discussed and tweaked this idea for weeks.  OK it’s done.  Fully fleshed out.  I now hold in my possession the best thing I have ever seen come to life on paper.  Now it was time to go out and make it come to life.  I need art, I need ads, I need payment processors (because I am sure this thing is going to make a million dollars) and I need more than 24 hours in a day.  One quick check to make sure NO one else has had this idea already (and who would, this idea generator only works for me right) and there you have it.  Not only did someone else have my idea, they had art, they had payment processors and they were already running ad campaigns.

So tonight here I sit.  Clicking this button.  Waiting for the next best thing to be thrown at my feet like an offering from the gods above.

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written by Sarah Lyons
 
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